Quora: On Quora, you ask questions and interact with others who can answer with their unique perspectives and offer high-quality replies. Also, answering relevant questions about your industry is a great way of generating long-term, passive traffic to your site. Publer: Publer will be your social media superhero that lets you collaborate and schedule social media saving time and stress.
We will be releasing a how-to on Publer, so sign up for our newsletter to receive updates. Mailchimp: A marketing and email automation platform helping business owners to send the right message to the right people. Active Campaign: ActiveCampaign was made for small businesses! Their tailored, automation-first strategy saves time, connects teams with consumers, and allows small businesses to compete with bigger organisations.
Like Publer, we will be dropping a cheatsheet on Active Campaign, so sign up to our newsletter for a reminder to check out our blog. Check out their reviews online and see how many people and businesses trust them. You can have as much success with a classified as you do with a display ad at a fraction of the cost. Tip: Have a snappy headline! First time advertisers should get as much as a 40 percent discount their first year. Also, find out about advertising in the online version of the book only.
Publicity: It does not take much money to get some free publicity, but what it does take is a great press release or press kit. If you can convince a radio or television station, or a magazine or newspaper, that your business is newsworthy, and then get them to do a story about it, bingo!
That free publicity is worth its weight in gold. You can parlay it into more business, and reproduce that story for years to come, building credibility in the process. Contests: A contest can generate interest and free publicity for your business.
For example, a home-based photographer might have a yearly contest to see who took the best travel photo during the past year. Not only would this generate interest among his or her clientele, but a local newspaper might pick up the contest as a fun human interest story.
Testimonials: Satisfied customers can be one of your best sales tools. Ask them to write you a testimonial on their letterhead, and then include these letters in your marketing materials and promotions. Testimonials lend credibility to your advertising offer. They also are great to use in sales presentations. Hire a student to put them on cars in your area. The key to a good flyer is to offer cheap prices and emphasize benefits, benefits, benefits! Coupons: Most coupons are never redeemed, and those that are, are often redeemed for more than their value.
Creating a coupon costs almost nothing, and if your home-based business stresses low costs, coupons, even unredeemed, build your business. To be effective, coupons must offer at least a 15 percent discount.
Samples: When the car dealer lets you take the car you are considering buying for a drive, what is that? It is a free sample. Gourmet grocers set out free food all day, as does Costco.
Free samples are inexpensive loss leaders that create sales. What can you offer for free? Befriend a Concierge: The job of the concierge at a hotel or office building is to offer services to guests.
Get on their list, and they become your marketing arm. Website builders can walk you through the steps so that you can design a strong website with all of the important information that your business needs. Web builders will also help you format a version that can be accessed on smartphones. A smart photo manager can be linked to your smartphone and programmed to automatically upload your photos and videos.
Investing in a smart photo manager is an ideal way of preserving visual content for current or future advertising campaigns. Cloud storage can be linked directly to your laptop or desktop computer so that all of your files are automatically saved to the Cloud.
You will never have to worry about losing any of your data if your computer crashes or is damaged. It also means that you can access your information anywhere.
There are several services you can use for email distribution. Newsletters are an effective way of communicating directly with your clients. You can provide helpful information about products and services, explain different ways to use an item that you sell, and offer discounts.
You can also run contests and offer prizes. This can be a great way to build your newsletter mailing list and establish a strong client base of loyal customers.
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